Give, give, give - Marketing⁺

Give, give, give – Marketing⁺ a collection of papers from PlannedSites for SME's

"You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere." - Lee Iacocca

Giving is the new selling.

We go on in this series of papers about finding prospects through creating relationships that lead to them becoming clients. It’s easiest to start these relationships by giving and, mostly, by using your website to do the giving.

PlannedSites supply, as part of the service, a series of articles, which are added and updated regularly. They are all available in our articles section on plannedsites.com.  You can view them (as you are doing) on our website for absolutely nothing.

Now, why bother spending time working on all of these articles, if you aren't going to sell them you may ask?  Good question.  We work hard on our content, and would normally expect to charge a fee to offer our expertise to users.  However, the more content that we generate and use our website to publish, the more people will come to our website.  The more people that come to our website, the more popular it becomes in searches, and eventually the more likely it gets for our clients to find us.  You can then get really clever, by optimising your site and adding links to other websites to improve your Google PageRank (see our Google Pagerank article), but we deal with that in the search engine optimisation article (not a marketing + paper).

These articles (or something else, perhaps a blog, it doesn’t matter what) are part of your giving.

It should also be part of your philosophy to offer free advice to new businesses in the form of an hour-long initial consultation and similar for individuals.

Giving people something for nothing gives a good impression, and allows you to get valuable contact details to add to your database.