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Papers on website marketing Optimisation How Google works PageRank More on Google Fundamentals URLs Titles Meta descriptions Meta keywords Snippets Keywords Google tools Keyword tool Webmaster central Analytics Page content Page optimisation - 10 vital points Asset optimisation Video optimisation Links Location Maintenance Getting clever Social media Blogs Bookmarking Wikipedia Affiliates' programme Inbound linkbuilding Google Merchant Centre Pay-per-click (PPC) FREE campaign! Everyone should be using it Getting started Opening a Google account Opening a PPC account Position preferencing Schedules Structure Account level Campaign level Adgroups level Content network Stay focused Fundamentals Impressions CTR CPC Conversion rate Budget Bid Minimum charge Landing page Keywords In headline Brand awareness Words to use Long-tail keywords Typos Negative keywords Testing Use of Google Analytics Localising Maintenance Competitors Click fraud Offline Advertising Direct mail Use of the telephone PR Referrals Sponsorship

Papers on website marketing

Optimisation

How Google works

PageRank
More on Google

Fundamentals

URLs
Titles
Meta descriptions
Meta keywords
Snippets

Keywords
Google tools

Keyword tool
Webmaster central
Analytics

Page content
Page optimisation - 10 vital points
Asset optimisation
Video optimisation
Links
Location
Maintenance
Getting clever

Social media
Blogs
Bookmarking
Wikipedia
Affiliates' programme
Inbound linkbuilding
Google Merchant Centre

Pay-per-click (PPC)

FREE campaign!
Everyone should be using it
Getting started

Opening a Google account
Opening a PPC account
Position preferencing
Schedules

Structure

Account level
Campaign level
Adgroups level
Content network
Stay focused

Fundamentals

Impressions
CTR
CPC
Conversion rate
Budget
Bid
Minimum charge
Landing page

Keywords

In headline
Brand awareness
Words to use
Long-tail keywords
Typos
Negative keywords

Testing

Use of Google Analytics

Localising
Maintenance
Competitors
Click fraud

Offline

Advertising
Direct mail
Use of the telephone
PR
Referrals
Sponsorship

Home » Website Marketing » Meta Description

Meta descriptions This is also within the head tags of a page. It should be used as a short statement of the page’s content. They are used by Google in compiling snippets and by directories. 1. Restrict to 180 characters 2. It should have a keyword near the start 3. Serious optimisers should look at the snippet manipulation section of our online courses for an advanced method of compiling snippets that also help with off-line marketing.

Meta descriptions

This is also within the head tags of a page. It should be used as a short statement of the page’s content. They are used by Google in compiling snippets and by directories.

1.   Restrict to 180 characters
2.   It should have a keyword near the start
3.   Serious optimisers should look at the snippet manipulation section of our online courses for an advanced method of compiling snippets that also help with off-line marketing.

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